Monitor your brand visibility in AI search

Good Tracking is a software platform that helps you understand how visible your brand is in AI-generated answers. It shows how often your brand is mentioned, how prominently it appears, and how you compare to competitors when people ask AI questions related to your market.

More people are getting answers from AI instead of traditional search results. When that happens, brands are no longer judged by rankings alone, but by whether they are mentioned at all.

Good Tracking solves this by showing if your brand is included in AI answers, and how strong your visibility is compared to others.

AI visibility describes how present and influential your brand is in AI-generated responses. It combines how frequently your brand is mentioned with how prominently it appears in the answer, across a set of prompts that reflect real user questions.

Good Tracking currently supports ChatGPT’s latest model and Google AI Overview.

We have evaluated other AI platforms such as Claude, Perplexity, and similar tools. While they are interesting, supporting many platforms significantly increases complexity and cost without delivering proportional value for most companies.

Our focus is simple:
you should track the platforms your potential customers actually use, not every AI platform that exists.

Today, the vast majority of AI-driven discovery happens through ChatGPT and Google’s AI-powered search experiences. That’s where brand visibility matters most, by far.

Good Tracking is built to prioritize signal over noise, and coverage may expand in the future when it makes clear sense for users.

No. SEO and rank tracking focus on positions in search results.

Good Tracking focuses on whether your brand is mentioned in AI answers, how it is described, and how you compare to competitors, even when there are no rankings or links.

Good Tracking is built for marketing teams, brand owners, and agencies that want to understand and improve how their brand appears in AI-driven search and discovery.

It’s especially useful for companies that care about brand visibility, category leadership, and competitive positioning.

More people are using AI to research products, services, and categories before they ever click a link. In many cases, AI-generated answers replace traditional search results entirely.

If your brand is not mentioned in these answers, you are invisible at a critical discovery moment. Good Tracking helps marketers understand whether their brand is part of the AI conversation, and how that changes over time.

Good Tracking complements SEO, it does not replace it.

SEO focuses on rankings, traffic, and clicks. Good Tracking focuses on whether your brand is mentioned, recommended, or compared in AI-generated answers.

In addition, Good Tracking also checks your tracked prompts on Google’s traditional search results. If your brand ranks within the top 10, this is reflected in the platform, making it easier to connect AI visibility with classic search performance.

Used together, SEO and Good Tracking provide a more complete picture of how people discover your brand across both traditional and AI-driven search.

Good Tracking shows:

• Which prompts your brand appears in
• Where competitors are mentioned instead of you
• How your AI Score changes over time
• Which competitors are gaining or losing AI visibility

These insights can be used to adjust content, messaging, positioning, and overall digital strategy based on how AI platforms interpret your brand.

Good Tracking does not create content or define a content strategy for you.

What it does is analyze how AI platforms respond to your tracked prompts and show where your brand is mentioned and where it is not. This gives you insight into how AI systems currently understand your brand and your category.

We are intrigued by the idea of using AI to assist with content strategy in the future. Over time, Good Tracking gathers a large amount of structured data from AI platforms that is highly relevant for specific industries. If AI-assisted content insights become part of the product, this would be offered as an optional add-on, and all users would be notified.

If you need help translating AI visibility insights into a concrete content strategy today, this is something Good Morning can help with.

Good Tracking does not define or change your brand positioning.

Instead, it shows how AI platforms describe, compare, and mention your brand in AI-generated answers. This makes it possible to understand how your brand is currently represented by AI, relative to competitors and across different prompts.

We are also exploring how AI could help analyze patterns in this data over time to support brand positioning insights. If such functionality is introduced, it would be available as an add-on feature, and users would be clearly informed.

Strategic decisions around brand positioning remain a human task. If you want help working with brand positioning based on these insights, you can contact Good Morning.

Yes.

Good Tracking works for both B2B and B2C companies. Any business where potential customers use AI to research options, compare providers, or understand a market can benefit from tracking AI visibility.

The key is choosing prompts that reflect real customer intent in your category.